Since 2015 we've worked on three things: accurate measurement, ads that learn and pages that sell.
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Web
Your page loads in three seconds. The customer left after two.
The customer reached the page. If it lags, part of your paid traffic leaves before seeing the offer.
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Measurement
Shopify: 143. Google Ads: 120. GA4: 78. Same day.
The order went through. Each tool counts it differently, and your ads learn from the wrong number.
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PPC
Same budget as last month. Fewer orders.
It can be the strategy, the campaign structure or too few conversions for Google to learn from.
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Local SEO
The customer is 300 metres away. Google sends them to your competitor.
Someone searching "near me" usually calls one of the first businesses they see.
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AEO
The customer asked ChatGPT. ChatGPT answered with someone else's name.
Some buyers now ask an AI assistant before they search Google.
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Brand
Maybe none of this sounded like you. Maybe you are just starting.
Pick the answer closest to you. It tells us where we would start.
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Tap a chapter to answer its question here. Two answers are enough for us to suggest where to start.
Where we would start
Thanks, your flight log is with us. We read it and come back with two time options for a 20-minute call.
Brands that have worked with us since 2015
We connect them, so the money you already spend brings in more customers. Each link leads to the steps and the prices.
The same sales number in Shopify, Google Ads and GA4, so you decide on real data.
Google Ads campaigns that give the algorithm enough conversions to learn from, on a strategy we agree before any budget goes in.
Fast websites, measured from day one, that show up on Google Maps and in AI answers when someone looks for you.
Sites, campaigns and films for our clients. The whole portfolio is one click away.
SaaS platform (confidential)PageSpeed score, 53 to 97 Our prices are public, so you can tell straight away whether we're a good fit. They exclude VAT and ad spend.
By the hour
€65/ hour
Consulting and audits on your own data, 4 hours minimum. For when you want answers without hiring an agency.
Fixed projectMost clients start here
from
€1,000
One job done end to end, at a price agreed before we start. Fixing your tracking, for example, takes 7 days and costs €1,500, including a before-and-after report.
Monthly
€500-3,500/ month
Ads, SEO and ongoing optimisation, with reporting tied to sales.
≤ 6 months
In our projects so far, the tracking fix has paid for itself within six months at most.
The timing depends on your budget, your margin and how fast your campaigns re-optimise, so on our first call we work it out from your own numbers.
Four steps, from your first message to a proposal with a fixed price.
We reply with two options for a 20-minute call, usually a few days out.
Before we talk, we look at your site, your public ads and your Google Maps profile.
We tell you what we see, what we'd tackle first and what it would cost. You leave with something useful whether we work together or not.
If we're a good fit, we send you a proposal with the steps and a fixed price.
If we're not the right fit, we'll tell you so, and where we can, we'll point you to someone who is.
Adrian Ustinescu has run Raw Ideas since 2015. When you call us, you get straight through to someone who works on your account.
We only take on a few clients at once, so we have time to understand each business. That's why we ask a lot of questions before we send you a proposal.
Call us directly: +40 724 242 442
Our prices are public: consulting from €65 per hour plus VAT (4 hours minimum), fixed projects from €1,000 and monthly retainers from €500 to €3,500. Prices exclude ad spend.
Yes. For new companies we start with strategy and a website that tracks properly from day one. For Google Ads we recommend at least €1,000 a month, so the algorithm has enough to learn from.
Your server records each conversion, alongside the visitor's browser. Fewer orders go unrecorded because of cookie blocking and ad blockers, and Google Ads and Meta get the right numbers.
You'll see the tracking fix working within a few days. Google Ads campaigns usually need a few weeks to learn, while local SEO and AI visibility take a few months.
We're based in Otopeni, just outside Bucharest, and work with companies across Romania and the rest of the EU. Most meetings happen online.
Outsmart, Don't Outspend.
Call us, message us on WhatsApp or send the flight log from the funnel above. We reply with two time options for a 20-minute call.
WhatsApp · hello@rawideas.ro. Raw Ideas, Otopeni, near Bucharest, since 2015.
A few lines is enough. We reply with two time options for a 20-minute call.
What happens next
Rather talk now? Call +40 724 242 442