Traista Urbana is one of our nearest and dearest projects. It is a marketplace dedicated to Romanian products exclusively, co-founded by two young men, one of whom interned with us in our very first year of activity. (No, it wasn’t free work) He was thrown in at the deep end, was left alone in the office to handle things all by himself more than once and he was stellar. We then tried to hire him but we couldn’t afford him, so he ended up hiring us. Not bad, eh?

The challenge here was to steer clear of the warm and fuzzy images or highly tradition-focused images that exclusively Romanian-focused platforms have. They were both adamant that their identity had to be bold, fresh and better looking than Shopify. (this being part of the actual brief)

We delivered their brandbook, packed with digital visuals to spare and all of the ready-for-print executions from business cards to canvas bags.

For more brag-worthy graphic design projects, check Ian Schreiber and the Bucharest Botanical Garden Souvenir Shop.


Traista Urbană

What we did

Identity Design / Graphic design / Social Media Ad Management

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