Benjamin Moore Paints is a high-end US manufacturer of paints. Their exclusive retailer in Romania wanted to brush up on the brand and increase sales via online presence, which had been somewhat neglected.
Benjamin Moore Paints had recruited most of their clientele in Romania via word-of-mouth. While this procedure guaranteed stability where client numbers were concerned, it also threatened with stagnation. Online activity was uncharted territory up to the moment we took over their communication projects.
We delivered a business-card website, suitable for e-commerce upgrades, fixed their SEO and built a vibrant social media presence, alongside little offline activations to keep the flow and brand presence constant.
- Blackboard paint – 1 year stock, sold in 6 months
- >180 key words on the first page on Google
- >60 key words on the first position on Google
- growth from 0 to 15% average visibility in organic searches
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Benjamin Moore Romania
What we did
Web design / SEO / Graphic Design / Social Media Management